Personalized Advertising Consent

Effective July 19, 2018

Zynga displays advertising in our games to help us deliver a free-to-play game experience to you. If you are located in the European Economic Area (“EEA”), Zynga will request your consent to show you personalized advertising in each game that you play. If you agree to receive personalized advertising, then Zynga and our advertising partners listed below will show you personalized advertising both on and off our sites and apps that is more relevant to your interests. You must be 16 years of age or older to check this box (just as you must be 16 years or older to play our games if you are located in the EEA under our Terms of Service).

If you do not agree to personalized advertising, then you will still see advertising, but this advertising will not be personalized and will be less relevant to you. Please note that some of our advertising partners (e.g., Facebook) collect your consent to personalized advertising through other third-party sites or apps, which means that if you have already consented to these ad partners serving you personalized advertising, then they may continue to do so in Zynga games even if you do not check the box. Advertising partners who have informed us that they collect consent through third-party sites or apps are listed below. If you wish to stop receiving personalized advertising from these partners, please contact them directly.

If you want a personalized advertising experience, then Zynga and its advertising partners will collect and process certain information about you and your device (such as your device identifier, your IP address, the Zynga games you play and your game play activities, and other demographic and interest data about you). For more information, see the “Third-Party Advertising Including Behavioral Advertising and Analytics” Section of our Privacy Policy.

If you agree to a personalized advertising experience but later change your mind, you can withdraw your consent at any time through Zynga’s Personal Data Request Portal. For Gram Games (Merge Dragons!, 1010!, Bounzy!, Merge Farm!, Merge Town!, Merged, Paint Tower!, and Six!), you can withdraw your consent by clicking “Change Consent Status” in the in-game Privacy Settings menu.

Please note that you must provide and withdraw your consent to personalized advertising on a game-by-game basis so that we can confirm in-game that you are the authorized game account holder.

Zynga Advertising Partners

Zynga Advertising Partners Who Obtain Your Consent Elsewhere