Zynga Teams Up With the It Gets Better Project to Kick Off Pride Month
Celebration Will Include a $50,000 Donation, LGBTQ+ Employee Spotlights, a Website Launch, Twitch Stream Kickoff, and In-Game Activations
San Mateo, CA – May 31, 2023 – In honor of Pride Month, Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO), announced today a partnership with the It Gets Better Project, a nonprofit connecting LGBTQ+ youths worldwide. zPride, a Zynga employee resource group, and Take-Two will also be contributing a combined $50,000 as part of the collaboration.
For this year’s “Play With Pride” campaign, Zynga launched its first ever Pride Month website, featuring joint activities with the It Gets Better Project, in-game events, and employee spotlights. Hear the powerful stories of how six LGBTQ+ employees are creating a more inclusive and welcoming environment in gaming and beyond on Zynga’s blog, and in these Twitch and YouTube videos.
“Inclusivity doesn’t just happen – it has to be intentional, which is why the annual Play With Pride initiative is so important to us,” said Lad Geake, zPride Co-Lead. “It’s our love note to the LGBTQ+ community around the world who enjoy our games, and a celebration of the identities of the developers who make our games.”
“We are very excited to collaborate with a partner like Zynga to expand our support for young people in the LGBTQ+ community through gaming,” said Morgan Cohn, Strategic Partnerships Manager at the It Gets Better Project. “Zynga has done impressive work making gaming feel more inclusive, and this partnership highlights how the LGBTQ+ community can make a positive, lasting impact by bringing diverse experiences to the industry.”
With 15 games participating this year, Zynga is celebrating Pride with its biggest activation yet. The activations include the following:
June 22 – 27
It’s time to get your drag-on in Dragon City! In honor of Pride Month, collect a new and exclusive Pride dragon that comes with their own unique Skins, meaning you’re free to be a Queen, a King, or anything in between! Discover the dragon’s brave story in a special Pride Tale and find Rainbow Habitats and Tokens along the way!
June 4 – July 2
A rainbow-hued parade float is coming to FarmVille 3! Chad Wood, the beloved resident lumberjack, wants to celebrate the LGBTQ+ community on the farm and he would love your help. With his creative chops, he builds a beautiful wagon and plans to decorate it with items collected from the farm. Join Chad on his mission to spread love and inclusivity by helping him put the finishing touches on the Pride Float – and win exclusive rewards, including Chad’s Pride skin and the Rainbow Arch, along the way!
FarmVille 2: Country Escape
June 15 – 30
Glam up your farm with rainbow flair! For a limited time, players are invited to embellish their farms with three gorgeous rainbow-themed decorations: a Fabulous Flamingo, a Proud Gnome, and a Rainbow Road. Get them this month and keep them on the farm forever.
FarmVille 2: Tropic Escape
June 25 – 29
FarmVille 2: Tropic Escape is hosting a fun-filled Pride Brunch Extravaganza, and everyone is welcome! Join us for an inclusive celebration of love and acceptance with other members on the island. Help the guides decorate the party space to earn rewards. Plus, complete the quest to win a beautiful Outdoor Loveseat decoration! So come grab a seat at the table!
Game of Thrones™ Slots Casino
Month of June
To celebrate Pride Month, Game of Thrones™ Slots Casino will send players on a special Pride-themed quest hosted by the House of Martell. Throughout the month of June, this limited two-day event will feature Oberyn Martell and Ellaria Sand as players spin their way through different slot machines to earn extra coins.
Hit It Rich!
June 6 – 11
A special guest is coming to Hit It Rich! Casino Slots – Elvira! For a limited time, in honor of Pride Month, players can join Elvira’s Pride Parade in-game, spinning their way through different challenges and earning rewards along the way. Those players who complete the SlotVenture challenge will earn a huge jackpot at the end!
June 9 -12
At Merge Dragons!, we are running one of our favorite events to celebrate Play with Pride. The Carnival event is a fun and colorful theme that embraces the spirit of Pride. The event banners and icons will have a special makeover to become the “Pride Parade” event.
July 7 – 11
No one’s got more Pride than Pandalftone. Some even say he might be THE Pandalf, a monster that’s half panda and half wizard. But that couldn’t possibly be true. Could it? Follow him and his magic rainbow carpet through a unique Tales event that celebrates every kind of love, because what is love if not the strongest magic of all?
June 22 – 26
It’s Pride month in Two Dots, and Uncle Jack and Emily have decided to take the party to Montreal! Join them as they spend a jewel-toned evening in one of the world’s most beloved queer-friendly cities (and play an amazing new Treasure Hunt). To celebrate love and freedom even more, we’re giving a very special commemorative medallion to our players, which will be added to their permanent collections. Everybody say love (and Dots)!
June 8 – 11
In honor of Pride month, Willy Wonka and his chocolate factory are rolling out the rainbow carpet for its players. For a limited time, players will have the chance to spin the reels & participate in an exclusive event to complete thrilling challenges and win epic rewards worth – up to a staggering 300 billion! Plus, we’re offering a sneak peek of our rainbow-themed machine to transport players to the world of colors to celebrate equality. Don’t miss out on this one-of-a-kind event – join us for a Pride celebration you’ll never forget!
Wizard of Oz Slots
Month of June
Pride month is hitting the Emerald City! To celebrate, Wizard of Oz Slots is treating players to special bonus #PlayWithPride challenges and rewards, including a raffle for a RARE Rainbow Pack at the end of June.
Words With Friends 2
June 19 – 25
Words With Friends 2 features a special Words With Pride Solo Challenge where players can advance along the Pride Parade Route to earn a beautiful new Pride Art Badge! Players can also pick up several colorful tile styles throughout the month.
Month of June
Zynga Poker celebrates Pride with high value pride-themed gifts that run the entire month. Starting June 1, players will receive a new gift each week, including Pride-themed table gifts ranging from Pride chips to heels and cocktails. Players can also express themselves at their virtual tables with a new sparkling rainbow emote and a new pride avatar.
Learn how Zynga is celebrating the LGBTQ+ community year-round by visiting https://www.zynga.com/playwithpride.
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Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.