September 1, 2021

Born This Way Foundation and Words With Friends Come Together for Global #BeKind21 Initiative

Zynga Inc. is continuing its partnership with Born This Way Foundation in honor of the non-profit organization’s annual #BeKind21 campaign. As part of the collaboration, Words With Friends is featuring ‘Kindness’ as the Word Of The Day on September 1, kicking off the first day of #BeKind21 and encouraging players to pledge to 21 days of kindness. This marks the second year Words With Friends has teamed up with Born This Way Foundation to amplify the importance of prioritizing one’s mental health.

The #BeKind21 movement was created by Born This Way Foundation, a non-profit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, which supports youth mental health and works with young people to build a kinder, braver world. #BeKind21 calls on participants to practice an act of kindness each day from September 1 to September 21 to build kinder, more connected communities that foster mental wellness. Now in its fourth year, #BeKind21 has quickly grown into a global phenomenon, bringing millions of people together to help build a culture of kindness.

For more information about #BeKind21 and to participate in the campaign visit: