Zynga Partners with India’s Ministry of Information and Broadcasting for an Educational Game Campaign Celebrating Country’s 75th Year of Independence
San Mateo, CA – August 25, 2022 – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced that it is partnering with India’s Ministry of Information and Broadcasting to launch an educational game campaign celebrating Azadi Ka Amrit Mahotsav, an initiative of the Government of India commemorating 75 years of independence. On this historic occasion, Zynga will be releasing two mobile games in India, Azadi Quest: Match 3 and Azadi Quest: Heroes of Bharat.
Available to players of all ages in both English and Hindi, the free games tell the story of India’s journey to independence interwoven with fun gameplay. Both games will offer players an official certificate of completion to recognize their accomplishment. “The path to independence commemorates a transformative milestone in India’s history and we are proud to be a part of this important national effort to honor India’s past,” said Kishore Kichili, Senior Vice President Games and Country Head of Zynga India. “Our mission at Zynga is to connect people through games. This initiative is designed to engage players of all ages while harnessing the power of interactive entertainment as a teaching experience about this important era.”
Azadi Quest: Match 3 Puzzle
In Azadi Quest: Match 3 Puzzle, players are guided by a lovable cast of characters. Grandma, (or Daadi), narrates the game to her granddaughter Rekha, an eager student of history, Chhotu, Rekha’s impatient younger brother, and their friendly pup, Sheru. As the curious grandchildren gather around Grandma to listen to her memories, mobile players are transported to follow the colorful journey of India’s independence.
The game honors the Azadi Ka Amrit Mahotsav initiative to celebrate and commemorate India’s 75 years of independence and the history of its people, culture, and achievements. Azadi Quest: Match 3 captures this narrative to educate mobile players in an interactive format, highlighting important freedom fighters, historic milestones, and iconic movements as players progress through gameplay. During their journey, players can collect trivia cards showcasing key moments in history, compete on leaderboards, and share in-game rewards and progress on social media.
Azadi Quest: Heroes of Bharat
Heroes of Bharat, which includes 750 questions about India’s quest for independence, is designed as a quiz game to test and educate mobile gamers about their knowledge on unsung ‘Azad Veer’ heroes of India’s independence. Players can collect 75 trivia cards with special silver and gold versions that can be unlocked through replay.
“What better medium than gaming could be there to engage the youth to ensure they know the history of our country,” said Shri Anurag Singh Thakur, the Minister of Information & Broadcasting. “These mobile games use the interactive medium to engage, entertain, and educate the people of India and abroad about the efforts of numerous unsung heroes of the Indian freedom movement.”
Azadi Quest: Match 3 and Azadi Quest: Heroes of Bharat are now available to download free on Google Play and the App Store. For more information about the games, visit https://www.zynga.com/azadiquest.
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Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
Zynga India was established in 2010 in the heart of Bangalore, India’s Silicon Valley, and has evolved to be a microcosm of Zynga as its largest office. Zynga India is comprised of game teams and central teams that work on some of Zynga’s most popular game franchises across mobile and web such as CSR Racing™, FarmVille™, Wizard of Oz Magic Match, and Wonka Slots to deliver meaningful gaming experiences to players around the globe.
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.
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