Zynga Announces the Upcoming Launch of Merge Dragons! in China
SAN FRANCISCO – August 27, 2021 – Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that Merge Dragons! has received an ISBN (International Standard Book Number) publishing license from the National Press and Publication Administration (NPPA) and is preparing for launch in China this year. Created by Gram Games, this popular puzzle adventure game that pioneered the groundbreaking ‘merge’ gameplay mechanic will be released on iOS and Android fully localized in Simplified Mandarin.
Merge Dragons! will join other games in Zynga’s portfolio currently available for download in China, namely the popular hyper-casual hits from Rollic, Hair Challenge and Blob Runner 3D. This news comes on the heels of other strategic initiatives that strengthen Zynga’s footprint and capabilities in the region, including the recently announced agreement to acquire StarLark, the China-based developer of the fast-growing and second-largest mobile golf game in the world, Golf Rival.
“International expansion is a key pillar of our long-term growth strategy, fueled by our mission to connect the world through games,” said Bernard Kim, President of Publishing at Zynga. “We look forward to our ongoing development in this important region and we’re excited to bring one of our most innovative games to one of the largest mobile game markets in the world.”
“Merge Dragons! has been embraced by players globally, who respond positively to its puzzle-adventure gameplay and mission of healing the land using the help of powerful dragons,” said Eren Yanik, Chief Product Officer at Gram Games. “As we prepare to bring the game to players in China, we’re excited to connect this enthusiastic audience with our unique game experience that continues to delight fans all over the world.”
For supporting assets visit: https://bit.ly/MergeDragons_China
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™, Hair Challenge™ , Harry Potter: Puzzles & Spells™ , High Heels!™, Merge Dragons!™, Merge Magic!™, Queen Bee™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
Gram Games is a mobile game development studio, committed to delivering high quality social games that create real bonds through play. Founded in 2012, and acquired by Zynga in 2018, Gram Games has built a team of industry professionals focused on creating engaging games for mobile platforms in their London and Istanbul studios – including Merge Dragons!, Merge Magic!and 1010!. For more information, visit www.gram.gs.
This press release contains forward-looking statements, relating to, among other things, the availability of Merge Dragons! on iOS and Android in China and Zynga’s international expansion growth strategy. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties, and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions are or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s website at www.sec.gov.