Imaginative game will be the first original Web3 game from major mobile game developer

San Mateo, CA – August 14, 2023 – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced the launch of its first Web3 game, Sugartown. The imaginative game is Zynga’s first Web3 title, making the company the first major mobile game developer to build a Web3 game from the ground up. Sugartown is built on the Ethereum network, which allows players to engage in an environment while earning rewards.

While developing a new game in their secret lair, three farm animals accidentally open a wormhole into Sugartown from another dimension, allowing strange beings to cross through. Characters known as Ora’s descend into Sugartown and immediately use their creativity to transform the unsuspecting city into a place of fun and games. Oras are the essence of lives players lose while gaming and, in-game, they are building the world so players can play. Players enter Sugartown by using their ERC-721 Ora token as proof of ownership, which will grant them access to Sugartown. Staking Oras will earn energy, which can be used to play Sugartown games to earn Sugar, an in-game currency that can be used to access more exciting rewards. Players will be able to begin minting Oras later this year – with the initial run of 10,000 Oras being free for players to mint. Players will be required to hold an Ora in order to access free-to-play minigames within Sugartown. Sugartown is a Web3 game that will evolve over time for Zynga’s community of holders and players.

“We’re excited to launch Sugartown both as Zynga’s first Web3 game and as the first new Web3 game with an original IP by a major mobile game developer,” said Zynga Vice President of Web3, Matt Wolf. “Zynga has always been on the forefront of innovation, and with Sugartown, our ambition is to empower players through a sustainable Web3 platform full of fun and enduring games.  We created Sugartown to appeal to a native Web3 market but with the ambition of scaling much wider over time while we build a passionate and engaged community of holders we hope will enjoy this experience as much as we loved bringing it to life.”

“As Web3 rapidly grows and evolves, it’s challenging to keep up with the shifting regulatory landscape and ensure that game economies operate in an ethical, compliant manner,” said Catherine Mylinh, Chief Growth Officer at Forte. “Zyngaand Forte both share a commitment to robust compliance and proper licensing to create lasting, sustainable economic opportunities for the player community, and protect all parties involved in the ecosystem.”

Sugartown first appeared to the Web3 community through a strategic Twitter and Discord marketing campaign on January 25, 2023. As part of Zynga’s official announcement for the game, the Sugartown team will hold a Twitter Spaces conversation with Matt Wolf. Details of event are listed below.

Keep up with the latest on Sugartown by visiting:www.visitsugartown.com. To view supporting assets, please click here, 

WHAT: SUGARTOWN x WALESWOOSH Spaces | hosted by wale.swoosh on the Wale Show

WHEN: August 15, 2023 at 9:00AM PST

WHERE: https://twitter.com/waleswoosh

ABOUT ZYNGA INC.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and ZyngaPoker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zyngaon Twitter,Instagram, Facebook or the Zynga blog.

ABOUT TAKE-TWO INTERACTIVE SOFTWARE

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

Statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: risks relating to our combination with Zynga; the uncertainty of the impact of the COVID-19 pandemic and measures taken in response thereto; the effect that measures taken to mitigate the COVID-19 pandemic have on our operations, including our ability to timely deliver our titles and other products, and on the operations of our counterparties, including retailers and distributors; the effects of the COVID-19 pandemic on both consumer demand and the discretionary spending patterns of our customers as the situation with the pandemic continues to evolve; the risks of conducting business internationally; the impact of changes in interest rates by the Federal Reserve and other central banks, including on our short-term investment portfolio; the impact of inflation; volatility in foreign currency exchange rates; our dependence on key management and product development personnel; our dependence on our NBA 2K and Grand Theft Auto products and our ability to develop other hit titles; our ability to leverage opportunities on PlayStation®5 and Xbox Series X|S; the timely release and significant market acceptance of our games; the ability to maintain acceptable pricing levels on our games; and risks associated with international operations.

Other important factors and information are contained in the Company’s most recent Annual Report on Form 10-K, including the risks summarized in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

#   #   #

Zynga Media Contact
Brian Parvizshahi
bparvizshahi@zynga.com