Rollic Crosses 2 Billion Lifetime Downloads Worldwide Across Portfolio of Games and Launches Live Service Events
San Mateo, CA – August 29, 2022 – Rollic, a subsidiary of Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) a global leader in interactive entertainment, today announced that it has crossed 2 billion lifetime downloads worldwide across its diverse and fast-growing portfolio of games. In addition, Rollic has now launched 19 titles that have reached the #1 or #2 most downloaded game position in the U.S. App Store.
Rollic is redefining the fast-growing hyper-casual sector by adding live services and dozens of in-game events to many of its top-performing titles. These features update gameplay for users, allowing them to race to the top of the leaderboard, meet new challenges, and earn the latest rewards, which help to update engagement patterns that prolong the traditionally quick playability of their hyper-casual titles.
To date in 2022, Rollic has debuted:
- 14 games that have ranked in the Top-10 most downloaded games in the U.S. App Store (Car Lot Management!, Coffee Stack, Colors Runners!, Hoard Master, Crowd Evolution!, Fill The Fridge!, Money Rush, Office Fever, Parents Run!, Phone Evolution, Text or Die) and Google Play Store (Gem Stack, Make Your Robot, Moneyland);
- Super Bowl-themed event in Money Rush;
- Valentine’s Day events across nine titles (Arrow Fest, Blob Runner 3D, Hair Challenge, Hand Strike, Money Honey!, Nail Stack!, Onnect, Text or Die, and Towing Race);
- Launched the first-ever hyper-casual Battle Pass event in Hair Challenge;
- Money Rush level completion celebrations;
- Easter-themed events in Onnect and Text or Die;
- Mother’s Day event in Text or Die;
- Spring Break-themed events in Cashier 3D, Hair Challenge, Nail Stack!, and Text or Die;
- 2022 Pride Month celebration event in High Heels!.
Rollic began adding live services to its titles in 2021 with the launch of the first-ever live online leaderboard in Hair Challenge, the rewarded ad “Adopt a Pet” feature in High Heels!, and seasonal holiday events across six of its games.
As one of the largest hyper-casual publishers in the world with games available in over 175 countries, Rollic has created a unique development process that leverages rigorous testing to quickly update its hit titles based on players’ likes and of-the-moment cultural trends. The company’s process generates universally fun game concepts that resonate in pop culture and quickly spread on leading social media networks like TikTok, creating new engagement patterns with players.
Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc.
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Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™ and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
Founded in December 2018, Rollic is an Istanbul-based game developer and publisher, focused on free-to-play hyper-casual games for iOS and Android. Games released by Rollic include Arrow Fest, Blob Runner 3D, Fill The Fridge!, Go Knots 3D, Hair Challenge, High Heels!, Onnect – Pair Matching Puzzle, Queen Bee, Tangle Master 3D, and Text or Die. Rollic is committed to producing massively appealing global titles while building a thriving developer ecosystem in the gaming industry. Rollic was acquired by Zynga, a global leader in interactive entertainment, in October 2020. For more information, visit www.rollicgames.com or follow Rollic on Facebook, LinkedIn, Instagram, Twitter or the Rollic blog.
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.
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