Pagani Automobili Poised to Unveil New Pagani Utopia Hypercar in Zynga’s CSR Racing 2
San Mateo, CA – September 12, 2022 – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced that its subsidiary NaturalMotion is unveiling Pagani Automobili’s new high performance hypercar, the eagerly awaited Pagani Utopia, in CSR Racing 2 (CSR2), its hyper-real mobile drag racing game.
Known for its ultra high-end hypercars, Pagani is an Italian Atelier of made-to-measure hypercars based in Italy’s ‘Motor Valley’. Its vehicles are highly valued, with a great deal of interest and supposition for each new hypercar model, including the Huayra Roadster BC that was first revealed in CSR2 in 2019. The Pagani Utopia, which is set to be the successor of the Huayra, carries special significance as it is the third model, after the incredibly sought-after Zonda and the global sensation, Huayra, both designed by Pagani founder Horacio Pagani. The company is set to produce 99 models of the Pagani Utopia, all of which have already been purchased by enthusiasts and collectors and will start being delivered in 2023, creating an exclusive in-game driving experience for CSR2 players.
In CSR2, from September 16 – 23, 2022, players will have the unique opportunity to race the Pagani Utopia, which has been meticulously recreated to match the real car handcrafted for Pagani’s customers. Players can test drive the car in the dealership and participate in the first three races for free. They can then purchase the car to complete the event by winning in-game items to upgrade their car and add it to their collection. The event will feature a total of 40 races on the Route 66 track, where players can also race other supercars on the famed American highway to earn in-game rewards.
“CSR2 gives players the opportunity to race and collect extremely rare cars in-game that are otherwise unobtainable for most car enthusiasts,” said Julian Widdows, Senior Vice President of Racing at NaturalMotion. “The new Pagani Utopia perfectly exemplifies a high-performance vehicle with elegance and design, and CSR2 is proud to be Pagani Automobili’s partner of choice to digitally unveil the Pagani Utopia to the public and to mobile players around the world.”
“We chose to again partner with CSR2 to reveal the Pagani Utopia because the game manifests an incredible attention to design and detail just as Pagani does on each of our vehicles,” said Michael Staskin, CEO of Pagani Automobili America. “The fact that a hypercar like the Pagani Utopia is unveiled to the world in a mobile game is a true testament to the power of the CSR2 gaming community, and we look forward to introducing this amazing vehicle to mobile enthusiasts around the globe.”
CSR2 is available to download for free on the App Store as well as on Google Play.
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Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.
ABOUT HORACIO PAGANI S.p.A.
Horacio Pagani S.p.A is an Italian Hypercar manufacturer. The company was founded in 1998 by Horacio Pagani and is based in San Cesario Sul Panaro, Modena, Italy. The philosophy driving the company embraces a concept borrowed from the Renaissance and embodied by the great Leonardo da Vinci who, over 500 years ago, stated: “Art and Science are disciplines that must walk together hand in hand.” Horacio Pagani creates in accordance with this inspirational creed, combining technique and taste, functionality and aesthetics, handcraft work and technological know-how.
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