CSR2 Joins SEMA Show as Gaming Partner for Third Consecutive Year

As automotive enthusiasts rev onto the Vegas Strip for the annual SEMA Show, a week of educational sessions, product launches and everything auto, Zynga’s hit mobile racing game CSR2 is once again joining the convention as the official gaming partner and sponsor of the Battle of the Builders showcase. 

In a spectacular crossover celebrating custom automotive culture, the digital and real worlds will collide at the Las Vegas Convention Center. Motor enthusiasts can expect to see CSR2 featured prominently throughout the venue on official event screens. The game will also be continuing its tradition of bringing the winning custom build from Battle of the Builders directly into the game for millions of players worldwide, alongside a selection of other jaw-dropping creations from the event.

SEMA provides a unique opportunity to bridge the virtual and offline automotive worlds, bringing together the fantastic creations builders spend thousands of hours putting together for players to virtually race and collect. Last year’s winning build at Battle of the Builders, the “Fenderless” Ford Coupe designed by Rad Rides by Troy, arrived in-game in CSR2 alongside 11 other custom SEMA cars from last year’s show as CSR2 continues its commitment to bringing the world’s most impressive custom builds into the hands of mobile gamers.

Representing the pinnacle of custom vehicle craftsmanship, SEMA is a must-attend event for automotive enthusiasts worldwide. Through CSR2’s in-game competition, ten lucky players won a Friday ticket to the show, including SEMA Fest, SEMA’s adrenaline filled music extravaganza and closing finale.

We can’t wait to see the incredible builds at the show this year, and are even more excited to bring our favorites directly to the CSR2 community.

• James Hans, Executive Director Licensing & Partnerships, CSR2