For more than a decade, Zynga has connected millions of players around the world through unforgettable gaming experiences. Today, we’re proud to introduce the next evolution of our visual identity, a refined brand system that reflects Zynga’s creativity and global reach while staying true to the values that have defined us since the beginning.

This is a natural evolution of our brand, not a reinvention. Our identity, values and what we stand for as a company remain the same. This new look simply brings that forward more clearly.

Since its founding, Zynga’s mission has remained constant: to connect the world through games. As Zynga has grown into a global entertainment company with a portfolio enjoyed by players in more than 175 countries, our visual identity has evolved alongside it.

The 2026 brand identity represents the latest step in that journey. Alongside an updated logo, the refreshed identity introduces a modern visual system featuring new typography, an energized color palette and flexible design principles that support Zynga’s diverse portfolio of beloved franchises. Together, these elements create a cohesive brand experience while giving each game room to express its own unique personality.

The original Zynga logo was famously named after founder Mark Pincus’ loyal American Bulldog, Zinga, whose silhouette became one of the most recognizable symbols in gaming. The new logo pays tribute to Zynga’s history, and Zinga the Bulldog’s enduring legacy, while embracing the future with a youthful refresh and contemporary design language.

Inspired by the familiar shape of social chat bubbles, the logo has been refined into a sleek teardrop form that symbolizes connection and conversation. Its soft curvature, featuring three rounded corners balanced by one deliberate sharp edge, creates a modern silhouette that feels both approachable and confident. Rendered in our signature Zynga Red, it reflects the energy, optimism and creativity that define our brand.

Zynga remains committed to creating experiences that inspire joy across generations and building games that connect communities around the world. Our new identity is designed to not only honor our past, but also celebrate our future.

• Nubia Palacios Mora, Vice President, Art