CSR has always been a franchise that aims to celebrate the culture which inspired it and our recent partnership with iconic Japanese automotive brand Liberty Walk at Tokyo Auto Salon was a shining example of meeting our fans where they are, doing what they love most: admiring incredible cars.

Tokyo Auto Salon is a global celebration of automotive creativity, customization and passion. For CSR2, a game built on the artistry and obsession of car culture, being part of that environment alongside Liberty Walk felt like a natural fit. Partnering as an official sponsor allowed us to show up in a way that was both  immersive and deeply aligned with our community.

With nearly 20 custom cars exhibited by Liberty Walk at the show, we were proud to have CSR2 displayed in such prominence on so many impressive vehicle builds. The Liberty Walk display consistently drew some of the biggest crowds and most dramatic vehicle launches of the weekend and one of the best aspects of this partnership was how it welcomed fans of all ages into the experience. Liberty Walk created a dedicated kids area that included a CSR2 meter board and two iPads running the game. Watching younger fans engage with CSR2, some for the first time, while surrounded by real-world versions of cars that inspired our game team was a powerful reminder of how games can spark curiosity and connection.

This was a wonderful opportunity not just for CSR, but also Liberty Walk to introduce the next generation to a passion for automotive design, as Liberty Walk CEO Toshiro Nishio shared, “Starting this year, we launched Liberty Walk Kids to share the excitement and creativity of car customization culture with younger generations. We are very pleased that CSR2, a long-time partner we have worked with for many years, joined this initiative. Seeing young people enjoy car culture through CSR2 is truly meaningful to us, and we believe this is something only CSR2 can achieve.”

But the partnership wasn’t just about show-floor presence. Liberty Walk gave our development team unparalleled access to the cars on display on the show floor, allowing our artists and developers to photograph the vehicles in detail, capturing the nuances of Liberty Walk’s iconic wide-body designs, finishes and proportions.

That level of access and passion always been the heart of CSR2. It’s one thing to license cars from such talented designers, but we’ve always taken it a step farther to work closely with partners to honor the engineering and story behind each build. Being on the ground in Tokyo, surrounded by the real machines and the people who create them, reinforces why these partnerships matter. They inform how we build CSR2 and ensure that what players experience on their mobile device feels connected to the real world of automotive culture.

For Liberty Walk, the partnership extended their reach into a global gaming audience that already shares their passion. For CSR2, it was an opportunity to show up credibly in one of the most influential car culture events in the world. And for fans, whether longtime Liberty Walk enthusiasts or kids picking up CSR2 for the first time, it created a moment where digital and physical car culture met seamlessly.

We’re excited about where this collaboration could lead next, both on the show floor and in-game.

• James Hans, Executive Director Licensing & Partnerships, NaturalMotion