July 28, 2025

A Billion Dollar Ride: Celebrating CSR’s Franchise Milestone

This month, we are thrilled to celebrate CSR Racing surpassing $1 billion in lifetime player spending with over 180 million players having played CSR worldwide. This is a staggering achievement that speaks not only to the enduring popularity of the CSR franchise over the past 13 years, but to the passion of our global community and the craftsmanship of our developers.

Since the debut of CSR Racing in 2012, and continued with the launch of CSR2 in 2016, the CSR franchise has always aimed to bring something unique to the world of mobile racing games. While many racing titles chase speed across longer, winding tracks, we took a different route, focusing on short-format, high-intensity drag race competition that proved to be a perfect match for mobile players. Combined with hundreds of high performance cars, each authentically recreated and able to be modified, upgraded, and tuned with extraordinary detail, the racing experience also blends accessibility with depth, making a game that is easy to learn but tough to master.

We’ve never been afraid to double down on what makes CSR such an engaging franchise for our players, pushing technological boundaries with near-console-quality visuals with hyper-detailed car models, dynamic rain effects, reflective surfaces, and intricate interior designs in all our vehicles. CSR2 remains one of the first mobile racers to deliver this level of graphical fidelity and the response from our players, who are true automotive enthusiasts, reflects the passion of our developers.

We have been blown away by the performance of CSR2 over the past near-decade. Within the Drag Racing category on mobile, CSR2 has been even more dominant, owning an extraordinary 70 percent of the global market share in 2025.

But beyond the game’s success, what truly powers the CSR franchise is its continued appeal to both casual players and auto enthusiasts alike. The advanced tuning mechanics, from gearbox adjustments to tire pressure optimization, offer the kind of nuanced control that car fans crave while real-time multiplayer races, crew-based events, and seasonal competitions have transformed CSR2 into a thriving platform where players form communities, rivalries, and even lasting friendships.

Our brand partnerships have also played a crucial role in driving CSR’s sustained success. Collaborations with global icons like Lamborghini, the Fast & Furious and Back to the Future franchises, Toyo Tires, and countless other legends in the automotive industry have allowed us to continuously refresh the gameplay experience and ignite fresh excitement among longtime fans.

A billion dollars in player spending is more than a financial milestone, it’s a reflection of trust from our audience. As we look to the future, we’re more energized than ever to continue innovating, evolving and delivering new experiences that honor the legacy of CSR while pushing the boundaries of what mobile racing can be.

To our players, partners and the incredible team at NaturalMotion who bring CSR to life every day, thank you. The ride is far from over and the best is yet to come.

  • Sam Cooper, Vice President, Games