Zynga Brings Iconic Back to the Future ‘Time Machine’ to CSR2 to Celebrate Film’s 40th Anniversary
Zynga Brings Iconic Back to the Future ‘Time Machine’ to CSR2 to Celebrate Film’s 40th Anniversary
Players Can Collect and Race the Timeless Movie Vehicle In-Game
San Mateo, CA – February 18, 2025 – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, in collaboration with Universal Products & Experiences, are bringing the iconic ‘Time Machine’ to the hit mobile racing game CSR2 as a collectible, drivable vehicle in celebration of the 40th anniversary of Universal Pictures and Amblin Entertainment’s Back to the Future.
In addition to collecting the film’s legendary vehicle, players can also look forward to a custom Back to the Future-inspired in-game narrative and UI, as well as three new themed flash events and a new community competition. The collaboration is live in-game now and CSR2 will continue to roll out additional events throughout the year.
“There is no picture car more recognizable and beloved as the Back to the Future Time Machine,” said Zynga vice president, games, Sam Cooper. “We can’t wait for players to travel back in time, popping open those gullwing doors, hopping in, and gunning it to 88 as they compete in the four events we have planned to celebrate the 40th anniversary of Back to the Future throughout the year.”
CSR2 is available now as a free download on iOS and Android devices. The game includes optional in-game purchases (including paid random items).
Zynga is a wholly-owned publishing label of Take-Two Interactive Software, Inc.
ABOUT ZYNGA INC.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog.
ABOUT BACK TO THE FUTURE
From the Academy Award-winning filmmakers Robert Zemeckis and Steven Spielberg comes Back to the Future – the original, groundbreaking adventure that sparked one of the most successful trilogies ever! When teenager Marty McFly (Michael J. Fox) is blasted to 1955 in the Time Machine created by the eccentric Doc Brown (Christopher Lloyd), he finds himself mixed up in a time-shattering chain reaction that could vaporize his future – and leave him trapped in the past. Released 40 years ago and powered by innovative special effects, unforgettable songs and nonstop action, Back to the Future is an unrivaled adventure that stands the test of time.
ABOUT UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
MEDIA CONTACTS
Patrick Shanley
Sunshine Sachs Morgan & Lylis
Anthony Armenia
