AVAILABLE POSITIONS User Acquisition Manager

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition Performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with data analysts and the marketing creative team to further improve the campaign performance. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. 

Responsibilities:

  • Create and manage user acquisition, and retargeting campaigns on self-serve and managed platforms

  • Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.

  • Collaborate with data analysts and marketing creative teams to identify scaling opportunities and further improve the campaign performance

  • Develop relationships with advertising partners and networks to test new traffic sources

  • Drive innovation on game division level investments

  • Support the creative direction of our advertising asset needs to ensure top performance

  • Daily, weekly, and quarterly budget forecasting and reporting of results.

  • Conduct competitive research and present actionable findings. 

Desired skills:

  • 3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)

  • Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment

  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimization

  • Experience with Tableau, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava).

  • Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners

  • Experience working with organizations with mixed talent backgrounds.

Bonus experience:

  • Hands-on experience with SQL with the ability to pull together data needs from multiple sources

  • Experience working with $1M+ monthly advertising budgets. 

  • Experience scaling games to top 100 grossing

What we offer you:

  • Competitive salary, bonus plan, Zynga RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
  • 401K Company Match Contribution
  • Medical, dental, vision, EAP, life insurance, and disability benefits
  • Virtual mental health and neurodiversity support programs
  • Family planning support program
  • Generous paid maternity/parental leave
  • Subsidized Back-up child care
  • Discretionary Time Off policy for many employees
  • Flexible working hours on many teams
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily players

Hiring Update: The safety of our candidates and team members is our top priority. During the COVID-19 pandemic, our workforce transitioned to working from home, with all interviewing and onboarding being conducted virtually until further notice.

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.

#LI-SW1 

 

Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a zynga.com or naturalmotion.com email domain).

If you believe you have been the victim of a scam, you may wish to contact the authorities. In the United States, you may file a complaint with the FBI. More information is available here: https://www.ic3.gov.

Careers Category: Marketing & User Acquisition

Careers location: Austin, TX, Bay Area, CA, Remote, US, Toronto, Canada

Connected Worker Type: Connected, Onsite, Offsite

Requisition ID: P211023

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Zynga does not engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a zynga.com or naturalmotion.com email domain).

If you believe you have been the victim of a scam, you may wish to contact the authorities. In the United States, you may file a complaint with the FBI. More information is available here: https://www.ic3.gov