AVAILABLE POSITIONS User Acquisition Manager-Indirect

The Marketing team at Zynga is looking for a Growth Marketing Manager who will be responsible for leading large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who can independently prioritize multiple advertising campaigns as well as coordinate creative development and program execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business

Responsibilities:

  • Drive and optimize global mobile marketing campaigns with Ad Networks, DSPs, and other media platforms
  • Have a detailed understanding of ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer, Kochava)
  • Monitor, optimize and report performance of campaigns on an ongoing basis
  • Identify targeting segmentations, creative solutions to improve acquisition performance
  • Develop test plans, measure performance, and make recommendations based on testing
  • Partner with International and Localization teams to support International advertising as appropriate
  • Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams
  • Monitor, prevent, and detect fraudulent traffic from various traffic sources

Required Skills:

  • 3+yrs of mobile consumer advertising or mobile media buying experience with a strong background of measurable results
  • Strong analytical skills and experience working in metrics-based companies
  • Intuitive grasp of data and strong with Excel
  • A genuine interest in social, gaming, analytics, and advertising a must
  • Passion for problem-solving: You must be able to tackle new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them
  • Experience – and a desire – to do both strategic planning and daily execution/optimization.
  • Shown ability to effectively influence others without directly handling them
  • Outstanding communication skills – both written and spoken
  • Experience working in fast-paced environments, preferably in an internet, financial, or consulting industries
  • Mobile Display, Facebook advertising experience a plus
  • SQL and/or Programming Experience a plus
  • BS/BA degree in math, science, or engineering, or proven track record in a quantitative/problem solving environment(or equivalent training and experience), MS encouraged but not required

What we offer you:

  • Work in a studio that has complete P&L ownership of games
  • Competitive salary, discretionary annual bonus scheme and Zynga RSUs
  • Full medical, accident as well as life insurance benefits
  • Catered breakfast, lunch and evening snacks
  • Child care facilities for women employees and discounted facilities for male employees
  • Well stocked pantry
  • Generous Paid Maternity/Paternity leave
  • Employee Assistance Programs
  • Active Employee Resource Groups – Women at Zynga
  • Frequent employee events
  • Additional leave options for most employees
  • Flexible working hours on many teams
  • Casual dress every single day
  • Work with cool people and impact millions of daily players!

Careers region: India

Careers Category: Marketing & Communications

Careers location: Bengaluru, India

Careers Type: Full-Time