AVAILABLE POSITIONS Senior User Acquisition Manager

The User Acquisition team at Zynga is looking for an experienced and accomplished Senior User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. You will be responsible for helping the team identify and develop mobile acquisition strategies and the best-performing marketing channels for reaching potential users. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.

Main Responsibilities:

  • Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)

  • Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale

  • Develop relationships with advertising partners and networks to test new traffic sources

  • Drive innovation on game division level investments

  • Conduct industry research and present actionable findings

  • Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance

Desired Skills and Experience: 

  • 4-6 years experience in media buying for mobile app products (leveraging Ad Networks and DSPs)

  • Demonstrated experience with campaign management on top ad networks/channels

  • Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment

  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimization

  • Outstanding communication and client skills – both written and spoken – to work effectively with our studios

  • Outstanding ability to execute swiftly, with strong attention to detail 

  • Ability to manage multiple projects simultaneously within tight deadlines

Bonus

  • Experience scaling games to top 100 grossing

  • Experience using Tableau and/or other data visualization platforms

  • Experience working at a mobile gaming or app company

Zynga is an equal opportunity employer. We are proud of our broad community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds. Join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

Zynga is committed to providing reasonable accommodation to applicants with disabilities. If you need an accommodation during the interview process, please let us know

Careers region: North America

Careers Category: Marketing & User Acquisition

Careers location: Tel Aviv, Israel

Careers Type: Full-Time