AVAILABLE POSITIONS Creative Strategy Lead – User Acquisition

Zynga is looking for a Creative Strategy Lead to join our global marketing team to focus on driving UA creative strategy based on creative performance analysis and results for the live games in our portfolio: Words with Friends 2, Zynga Poker, CSR2, Game of Thrones Slots Casino, to name just a few!

The individual who fills this role would be responsible for delivering creative strategy and understanding creative performance as well as researching and analyzing industry creative trends. The ideal candidate is highly analytical yet creative, can work independently, manage multiple projects/initiatives concurrently, as well as engage and collaborate with other teams & team members from across multiple disciplines and functions: Creative Strategy Director, Product Marketing Management, Game Development (producers/product managers), User Acquisition, ASO and Art Leads.


  • Deliver matrix creative strategy based on creatives performance and metrics 
  • Coming up with new, fresh creative approach, experiments and in parallel strongly focusing on creative optimizations 
  • Drive creative testing backed up with hypothesis in order to gain insights,  identify opportunities and apply them in creative strategy  
  • Ongoing creative performance monitor, creative trends on the market, tight collaboration with Creative Conversion Analyst 
  • Day to day work with Art Lead to execute on the creative strategy, review concepts and ads 
  • Collaborate closely with UA & ASO to ensure creative strategy is on par with UA & ASO plans and tactics to maximize share of voice and channel mix
  • Partner with PMMS to ensure that product features will be reflected in creative strategy 
  • Vendor selection and relationship maintaining


  • BS/BA degree 
  • 5+ years of experience in Creative Strategist role 
  • Understanding of UA dashboards for different platforms is a plus
  • Experience working in metrics-based teams/companies
  • Excellent organizational & communication skills – both written and verbal
  • Experience working in fast-paced environments, preferably in mobile gaming
  • Strong analytical skills
  • Must have good judgment and ability to work independently with minimal supervision
  • Solid Understanding of UA & ASO strategy and tactics 
  • A genuine interest in social, gaming, analytics, and advertising is a must
  • Passion for problem-solving: You must be able to tackle new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them

What we offer you:

  • Competitive salary, bonus plan, Zynga RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
  • 401K Company Match Contribution
  • Medical, dental, vision, EAP, life insurance, and disability benefits
  • Virtual mental health and neurodiversity support programs
  • Family planning support program
  • Generous paid maternity/parental leave
  • Subsidized Back-up child care
  • Discretionary Time Off policy for many employees
  • Flexible working hours on many teams
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily players

Hiring Update: The safety of our candidates and team members is our top priority. During the COVID-19 pandemic, our workforce transitioned to working from home, with all interviewing and onboarding being conducted virtually until further notice.

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.


Careers Category: Marketing & User Acquisition

Careers location: Remote, US

Connected Worker Type: Connected, Onsite, Offsite

Requisition ID: P210596

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