AVAILABLE POSITIONS Community Specialist
Zynga is looking for a community specialist to join our Slots and Match 3 Marketing team. The Community specialist is responsible for developing and implementing marketing strategies to increase customer engagement, build product loyalty, and provide feedback to internal departments (Product Marketing, PR, Brand Marketing, Customer Service, and Game Studios). The candidate we are looking for will need to be a player advocate with a passion for Zynga online gaming.
We are looking for a creative individual with fresh ideas on how to interact with our players audience that has exceptional operational experience and abilities.
Execute and lead the community operational work to support all Social Media channels on several social slots and Match 3 games (FB, Instagram, YouTube, Twitter and emerging social media channels)
Plan, create and publish content on social media channels daily to support and engage community.
Analyze all social media data and adjust content to ensure maximum engagement. If content is not performing well, create strategy to garner highest engagement possible
Brainstorm new ways to engage with Zynga’s community and be proactive.
Be the Voice of the Community to the Game Team and escalate issues to the game team in real time.
Identify and analyze issues, patterns and trends in player requests & product performance then escalate to the game team.
Analyze key community engagement performance metrics (e.g., reach, engagement, sentiment). Take a solutions based approach to monthly metrics in order to exceed company goals.
Measure and report impact of social media content and campaigns across all social channels.
Forum management, oversight of forum activity, and management of content and conversations
Identify and engage advocates (successful bloggers, highly engaged players, etc.) to extend and increase brand awareness.
Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies.
Creatively and proactively engage customers through multiple contact methods.
Identify influencer engagement opportunities across our global accounts.
3+ years of experience in online community development, Forum discussion moderation, Social Media management or online marketing.
Loves the social media space and has excellent knowledge of social media management tools and trends
Creative, innovative, and resourceful
Exceptional writing skills with strong attention to detail, grammar, and tone
Experience in online gaming environment.
Must be self-motivated, have strong organizational skills and be a strong multi-tasker.
Ability to analyze data and report out to management
Careers region: India
Careers Category: Marketing & Communications
Careers location: Bangalore, India
Careers Type: Full-Time