Job Purpose

Zynga Israel is looking for an experienced App Store Optimizations Analyst to join our ASO team. You will be part of a team that is responsible for growing the organic visibility of Zynga’s Apps globally within the different app stores.

The ASO Analyst will play a pivotal role in helping the company's growth by analyzing trends, providing actionable insights, driving initiatives and influencing the decision-making process of our Growth Marketing department.

The main responsibilities of this individual include monitoring and analyzing install performance across different sources of traffic, producing insight reports on the impact of keywords, app store creatives, User Acquisition and chart ranking on performance. Evaluating profitability and long-term growth contribution, raising flags when needed and supporting budget optimization for our initiatives. 

You will be joining a team of talented individuals that are all committed to success and will be reporting to the ASO Director.

Key Roles & Responsibilities

  • Identify opportunities and trends in the mobile ecosystem

  • Work closely with the ASO team and support reporting on activity.

  • Monitor the games’ KPIs that are influencing organic growth

  • Create reports, presentations and dashboards to visualize business KPI’s

  • Conduct Ad Hoc Pre/Post analysis for version releases

  • Evaluate the effectivity and efficiency of our ASO efforts and build prediction modules to support growth planning

  • Conduct creative testing readouts with actionable insights

Required Skills & Experience

  • 3+ years experience in marketing analytics or related analytical field

  • Sharp-minded with the ability to spot patterns and trends

  • High proficiency in Excel, statistical knowledge is appreciated

  • Fluent in English, both verbal and written, is a must

  • Ability to work with precision in a deadline-driven environment

  • Outstanding communication skills – both written and spoken

  • Organized and detail oriented

  • An avid smartphone user who is passionate about the mobile world

  • Ability to work autonomously and in a self-directed manner

  • Strong presentation skills


Careers Category: Marketing & User Acquisition

Careers location: Tel Aviv, Israel

Requisition ID: P210041

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